Improved Product Options for WooCommerce

Tired of Boring Dropdowns? Transform Your Product Pages Now.

Are your default WooCommerce product variations costing you sales? Standard dropdown menus are uninspiring and can confuse customers, leading to abandoned carts. It’s time to upgrade the shopping experience and give your customers the clarity and visual appeal they deserve with Improved Product Options for WooCommerce.

This powerful plugin completely revolutionizes how you display product variations. Replace clunky dropdowns with beautiful, intuitive, and highly-functional swatches for colors, images, and text. Guide your customers through their purchase with a seamless interface that not only looks professional but is proven to increase engagement and boost your conversion rate.

Stop settling for the default. Start creating product pages that sell.

Key Features of Improved Product Options for WooCommerce

Unlock a suite of powerful tools designed to make your products shine and your sales soar. This plugin is packed with features that give you complete control over your product attributes and options.

• Visual Swatches: Instantly replace dropdowns with vibrant color swatches, detailed image swatches, or clean text buttons.
• Advanced Pricing Control: Easily add an extra cost for any specific product option. Perfect for upselling premium materials, finishes, or add-ons.
• Attribute Styling: Customize the look and feel of your swatches. Choose between square, rounded, or circular styles to perfectly match your brand’s aesthetic.
• Descriptive Tooltips: Provide more information to your customers right where they need it. Add helpful text or image tooltips that appear on hover.
• Seamless Integration: Works flawlessly with the latest versions of WordPress and WooCommerce, ensuring a smooth and stable experience.
• Mobile-First Design: Your new product options will look and work perfectly on any device, from desktops to smartphones.
• Attribute Term Management: Easily edit and manage attribute terms directly on the product edit page, saving you valuable time.

In-Depth Feature Analysis

Let’s dive deeper into the three core features that make this plugin an essential tool for any serious e-commerce store owner.

Transform Product Selection with Visual Swatches

Humans are visual creatures. The Improved Product Options for WooCommerce plugin leverages this by allowing you to showcase your product variations in a way that’s instantly understandable. Instead of forcing customers to guess what “Cerulean Blue” looks like, you can show them.

• Color Swatches: Display a palette of colors so customers can see the exact shade they’re choosing. This is essential for apparel, cosmetics, and home goods stores.
• Image Swatches: Go one step further and show a texture, pattern, or even a different product angle for each variation. This is perfect for fabrics, materials, or complex products.
• Text & Button Swatches: For non-visual attributes like size, capacity, or warranty length, use clean and clear text buttons that are far more user-friendly than a dropdown list.

By providing this visual clarity, you reduce friction in the buying process, build customer confidence, and significantly increase the likelihood of a sale.

Unlock New Revenue with Per-Option Pricing

Standard WooCommerce doesn’t let you add a surcharge for a specific attribute. This plugin breaks that limitation, opening up powerful new revenue streams through product personalization and upselling.

You can now assign a unique price adjustment to any attribute term. This pricing is automatically calculated and added to the total product price when the customer makes their selection, creating a transparent and dynamic pricing experience.

• Offer a premium fabric for an extra $10.
• Add an optional gift-wrapping service for $5.
• Charge more for a larger-sized print.

Create Smart Product Pages with Conditional Logic

Don’t overwhelm your customers with irrelevant choices. Conditional logic allows you to create a guided and intelligent shopping experience by showing or hiding certain options based on the customer’s previous selections.

This is incredibly powerful for complex, customizable products. For example, if a customer selects a specific phone model, you can then show only the cases that are compatible with that model. This declutters the product page and ensures customers can only select valid combinations, reducing user error and support requests.

Is Improved Product Options for WooCommerce Right for You?

This plugin is a game-changer for a wide range of e-commerce businesses and professionals. If you want to enhance user experience and maximize revenue, this tool is for you.

For Fashion and Apparel Stores

Showcase your clothing in every available color and pattern with beautiful image and color swatches. Make it easy for shoppers to select sizes and see exactly what they’re getting, dramatically reducing returns.

For Custom Product Builders

Perfect for stores selling customizable furniture, electronics, or print-on-demand items. Use per-option pricing for premium materials and conditional logic to guide users through a complex set of choices with ease.

For Digital Product Sellers

Offer different license tiers (e.g., Personal, Business, Extended) using clean text buttons. Add an extra fee for premium support or additional digital assets as an upsell.

For Freelancers & Agencies

Equip your client websites with a premium feature that elevates their store above the competition. Thanks to the freedom of the GPL, you can install this plugin on every client project without worrying about recurring license fees, adding immense value to your services.

The Freedom & Value You Deserve

Why pay for a restrictive, single-site license when you can have so much more? We believe in the power and freedom of open-source software. By choosing to download from us, you get access to the exact same premium plugin, but with benefits you won’t find anywhere else.

• Incredible Savings: Get the full-featured, premium plugin for a fraction of the developer’s price. No hidden fees, no recurring subscriptions.
• Unlimited Use: Use the plugin on as many personal or client websites as you wish. One download gives you the freedom to build without limits.
• Safe and Secure Code: We provide the original, unaltered plugin files. Our downloads are 100% free from malware, viruses, or any malicious code.
• Future Updates: You get access to future updates for the plugin, ensuring continued compatibility and access to new features as they are released.

We empower you to build better websites without the high costs and restrictive licenses typically associated with premium plugins.

Your Questions, Answered

Can I assign different product gallery images to each attribute, like a different t-shirt color?

Yes, absolutely. This plugin is designed to work with WooCommerce’s core functionality. You can set a unique primary image for each product variation, and when a customer selects a swatch, the main product image will update accordingly to show them exactly what they’ve chosen.

Does Improved Product Options for WooCommerce work with page builders like Elementor or Divi?

Yes. The plugin integrates directly with WooCommerce’s hooks and templates. This means it works seamlessly within the product pages generated by WooCommerce, which are fully compatible with all major page builders, including Elementor, Divi, Beaver Builder, and the Block Editor (Gutenberg).

How do I receive updates for this plugin?

When a new version is released by the original developer, we make it available for download in your account dashboard on our site. You can then simply download the new version and update the plugin on your WordPress site.

Can I add an extra cost for a specific option, like +$5 for premium cotton?

Absolutely. This is one of the most powerful features of the plugin. You can easily set a positive or negative price adjustment for any individual attribute term, giving you complete control over your product pricing strategy.

Is the code in this plugin safe and original?

Yes, 100%. We provide the exact same plugin files that are distributed by the original developer under the GPL license. The code is original, unaltered, and scanned to ensure it is free from any malware or security vulnerabilities.

Is this plugin compatible with the latest version of WordPress and WooCommerce?

We are diligent about providing the latest versions of all plugins. We ensure that our version of Improved Product Options for WooCommerce is tested and confirmed to be compatible with the most recent releases of both WordPress and WooCommerce.

Why is the price so much lower here than on other marketplaces?

Our business model is different. We operate under the General Public License (GPL), the same license WordPress itself uses. This allows us to redistribute the software. Because we don’t bundle expensive, one-on-one premium support with the purchase, we can pass on the massive savings directly to you.