ChefGear – Commercial kitchen & Restaurant Equipment WordPress Theme

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ChefGear – Commercial Kitchen & Restaurant Equipment WordPress Theme (GPL-licensed Edition)

Unlimited sites. One-time purchase. Full premium features. Updates that track the official release.
This edition of ChefGear – Commercial Kitchen & Restaurant Equipment WordPress Theme is built for how foodservice brands actually sell: multi-location dealers, direct-to-operator catalogs, spec-driven product pages, RFQ funnels for capital equipment, and seasonal landing pages for promotions—all running across production, staging, and regional microsites without per-domain activation headaches. You keep the complete premium experience and version parity with the official release while gaining the freedom to clone, customize, and scale at the pace your pipeline demands.

A practical promise up front

Restaurant and hospitality buyers don’t browse like retail shoppers. They evaluate capacity, power, footprint, compliance, warranty, delivery windows, and total cost of ownership—often on a phone in a noisy kitchen between services. ChefGear is organized around that reality. The layouts are calm, the typography is legible, spec blocks are unmistakable, and calls-to-action respect the two dominant purchase paths: Buy Now for smallwares/consumables and Request a Quote for heavy equipment with freight, install, and utility requirements. The licensing model simply removes friction behind the scenes: unlimited sites, single up-front cost, all features unlocked, updates aligned with the official release.

Product overview

ChefGear – Commercial Kitchen & Restaurant Equipment WordPress Theme gives manufacturers, master distributors, dealers, and design-build firms a conversion-ready system for:

Capital equipment (ranges, combi ovens, fryers, grills, proofers, dishmachines, ice machines)
Back-of-house infrastructure (hoods, make-up air, refrigeration, walk-ins, water filtration)
Smallwares & consumables (pans, utensils, disposables)
Front-of-house (buffet systems, beverage service, display cases)
Specialty verticals (bakeries, ghost kitchens, food trucks, institutional kitchens)

Where many catalog themes chase decoration, ChefGear focuses on spec clarity, freight truth, and procurement workflows. Sections are opinionated where it matters (clear model numbers, line drawings, utility requirements) and flexible where brand teams need freedom (comparison tables, BOM builders, project RFQ forms).

Why this edition fits real B2B equipment sales

Use on unlimited domains and environments. Maintain a parent site, regional dealer microsites, showroom pop-ups, trade-show landing pages, and a permanent staging sandbox—no seat juggling.
Pay once. Clean budgeting for manufacturers and dealers; no per-site renewals when your territory expands.
All features included from day one. Import demos, use every section, and ship—no mid-build “Pro-only” walls.
Version alignment with the official release. Plan updates and QA calmly across a portfolio.
Freedom to modify. Child themes, template overrides, custom blocks, and ERP/PIM connectors you can keep forever.

In everyday terms: you get the power of the premium theme with a licensing model designed for aggressive multi-site rollouts and long sales cycles.

The buying journey (and how ChefGear supports it)

Discovery – An operator, consultant, or franchisee filters to a short list by capacity, footprint, power/fuel, and certifications. ChefGear’s facet filters, sticky spec bar, and model-smart search get them there fast.
Evaluation – They compare 2–3 models. ChefGear’s compare tray aligns critical dimensions and utilities, links factory sheets, and shows accessory compatibility. For complex items, a Project / Quote Cart collects models and accessories across sessions.
Procurement – If freight, install, and utility rough-in are involved, the buyer chooses Request a Quote. A short form collects site conditions (dock? liftgate? union? M-F delivery window?), electrical/gas details, and preferred dates. Smallwares can go straight to checkout.
Post-sale – Confirmation pages set expectations on ship windows, staging, and install. Owners can download manuals and warranty registration from a single Documents block, reducing support calls.

What’s inside (you’ll actually use these)

Catalog & search

Facet filters by product family, capacity (qt/lb/sheets), footprint (W×D×H), power/fuel (kW, BTU, phase), materials, clearance, and certification (NSF, ETL, CE, ENERGY STAR).
Model-smart search that catches partial model numbers, common misspellings, and legacy equivalents.
Collection pages for verticals (pizzerias, bakeries, quick service, institutional) with curated lists and BOM starters.

Product detail pages that win spec battles

Above-the-fold spec ribbon: model, capacity, W×D×H, weight, power/fuel, clearance, and utility hookups.
Image stack with lifestyle and line drawings; reserved aspect ratios to protect CLS.
Documents block: spec sheet, install manual, venting guide, cut sheet, warranty PDF.
Compliance & certifications with small, tasteful marks and explanatory tooltips.
Accessories & kits (stands, casters, filtration, rails) wired to “Complete this system.”
Utility requirements with friendly microcopy (“Requires 208–240V, 3-phase, 50A; dedicated circuit; NEMA L15-50”).
Freight note with real talk: “Ships LTL on 48″ pallet; 2-person lift recommended; uncrating available.”
CTA duo: Add to Cart (where sane) and Request a Quote (always available) with a micro-FAQ beside them.

B2B workflows

Quote Cart / RFQ with line-item notes and a field for site constraints; attaches documents and photos.
Project BOM builder: create a named project (e.g., “Newline Bakery – Back of House”) and add models across weeks.
Account area for dealers/consultants with saved BOMs, shared links, and export to CSV/PDF.
Pricing modes: retail, MAP, trade/contract pricing display with polite login prompts.
Dealer locator with territory rules, showroom hours, and appointment calendar.

Content & trust

Install gallery (before/after) with notes on utility rough-in and final commissioning.
Case studies using a practical arc: context → constraints → the system we designed → outcomes (energy, throughput).
Service & warranty page in human language; reduces back-and-forth.
Resources: ventilation primers, water quality explainer, utility calculators, HACCP templates.

International & large-account

Multilingual & RTL-aware layouts.
Unit toggles (imperial/metric), single-/three-phase filters, and multi-currency presentation patterns.
Region hubs for distributors with local assets and compliance notes.

UX details tuned for foodservice reality

Sticky spec bar follows the reader with model, key specs, and a one-tap RFQ.
“What’s in the crate?” accordion calms receiving teams; list small parts and fasteners.
Accessory compatibility matrix keeps add-ons honest (e.g., casters fit 20/40 qt, not 60 qt).
Lead time pill (“Ships in 5–7 days” / “Built to order: 4–6 weeks”) near the CTA where it matters.
Financing note (if you offer it) phrased plainly: monthly estimates with a link to terms.
Backorder etiquette with optional alternatives (“Comparable in stock: Model X”).

None of this is flashy; all of it prevents abandoned carts and long email threads.

Design language & tokens

ChefGear uses a rational type scale, generous spacing, and restrained color tokens so dense spec pages stay readable. The vibe is industrial-clean rather than “tech-glossy”: thin rules, clear section dividers, and iconography that earns its keep. Because this is the GPL-licensed edition, you’re free to keep a design-system sandbox alive indefinitely, trial component variants, and roll improvements to every site in your network without license negotiations.

Performance & SEO that hold up under traffic spikes

Lean heroes and reserved media slots protect Largest Contentful Paint.
Predictable DOM plays nicely with your optimizer stack (minify, defer, lazy-load).
Semantic headings and descriptive links improve crawler confidence and accessibility.
Schema-ready patterns (Product, AggregateOffer, FAQ, HowTo, Organization, LocalBusiness) if you choose to add structured data.
Mobile-first layout with thumb-friendly filters and sticky CTAs that don’t crowd content.

Speed and clarity are the difference between a spec page that converts and one that becomes a PDF request. ChefGear nudges you toward the habits that matter.

Accessibility that doubles as professionalism

Readable type for long spec tables and manuals.
Contrast-aware tokens and visible focus rings for keyboard travel.
Descriptive links (“Download install manual”) instead of vague “Learn more.”
Table markup with headers and captions; screen readers can actually navigate your dimensions.
Form labels & errors that explain what to fix and why.

Accessible pages are easier to trust—important when buyers are signing off five-figure purchases.

Multisite rollouts for manufacturers, dealers, and franchises

Large catalogs rarely live on a single site. Use ChefGear to run:

Manufacturer main site with full catalog and lead routing.
Dealer microsites with regional pricing and inventory highlights.
Showroom pop-ups for trade shows; archive them without deleting.
Project portals for design-build clients (private or public).
Language/regional variants for compliance and service networks.

Shared tokens keep everything visually coherent while content and price logic differ by territory. Unlimited installs make this normal rather than a budgeting fight.

Operations playbook: day-to-day with ChefGear

Publish one install story per month. Include site constraints, utilities, and a candid lesson learned.
Tune comparison tables for top categories; keep the attribute count short and relevant.
Document library hygiene: replace PDFs when part numbers change; version visibly.
Promo discipline: a single promo bar source of truth, with auto-expiry to avoid stale codes.
Spec support: pre-write three email templates your sales team sends weekly (venting, power, water).
Lead triage: route RFQs by territory and category; set reply SLAs on thank-you pages.
Backorder alternatives: maintain a small table of substitution pairs so sales can move quickly.
Returns & freight damage: a short, photo-first guide reduces disputes and time to resolution.

Content strategy that actually helps buyers

Lead with capacity and footprint. Don’t hide W×D×H and clearance; place them above the fold.
Translate jargon. “3-phase, 50A” with a tiny “What this means” tooltip earns trust.
Show the math. Energy or water savings framed with realistic usage beats generic “efficient.”
Respect the jobsite. Note whether a pallet jack fits, whether crating is weather-safe, and if the unit tips easily.
Make warranty human. One paragraph outlining parts, labor, on-site coverage, and exclusions. Link the full PDF nearby.
Answer objections where they occur. Freight, install, utility rough-in—don’t bury them; place a micro-FAQ beside the CTA.
Let engineers skim. Put raw specs in a clean table; let purchasing read the narrative.

Setup & launch checklist

Install ChefGear on a staging server.
Import the starter closest to your model: manufacturer, dealer, D2O catalog, or design-build firm.
Set design tokens (type, colors, spacing, radii).
Model your taxonomy: product families → series → models; accessories as attachable children.
Define attributes for filters and comparisons (capacity, footprint, power/fuel, certifications).
Build the PDP template with spec ribbon, documents block, utility requirements, and freight note.
Wire the RFQ & Quote Cart; collect site conditions and preferred delivery windows.
Load 20 key products with full specs and documents; test the compare tray and accessory matrix.
Create three “vertical” pages (e.g., Bakery, QSR, Institutional) with curated lineups and BOM starters.
Add dealer locator rules and showroom pages if relevant.
Publish two install stories with photos and honest notes.
Review accessibility (tables, focus order, labels) and tune performance (image sizes, reserved slots, defer non-critical JS).
Pilot with one territory; refine microcopy and RFQ fields based on real questions.
Roll out to production and clone to regional microsites; unlimited installs make variants straightforward.

Frequently Asked Questions

Q1. What’s distinct about this edition of ChefGear?
You keep the full premium experience and release cadence that tracks the official theme, but you’re not constrained by per-domain activations. Install on unlimited sites and environments—production, staging, regional microsites, and trade-show pop-ups—without license seat management.

Q2. Do we still get updates?
Yes. Version numbers and features align with the official release. Test on staging, then roll out across your network.

Q3. Is anything locked behind a separate upgrade?
No. All premium sections, demos, and catalog components are available after installation; there are no mid-build upsell prompts.

Q4. Can we customize templates for PDP, RFQ, and comparison?
Absolutely. Create a child theme to override templates, register custom blocks for utility requirements and freight notes, and keep accessibility/performance tweaks in your own codebase.

Q5. Does ChefGear support multi-currency, metric/imperial, and regional compliance?
Yes. Use unit toggles, currency presentation patterns, and region hubs. Compliance badges and explanatory notes can be localized.

Q6. Can we separate retail (smallwares) from capital equipment (RFQ-first)?
Yes. Use dual CTAs on PDPs; route smallwares to checkout and heavy equipment to the Quote Cart with site-condition fields.

Q7. How do we keep spec tables readable on phones?
ChefGear’s tables collapse intelligently; prioritize top attributes and let the rest slide into an accordion with sticky headers.

Q8. Will updates break our child theme?
Treat it like any WordPress site: review template diffs on staging. Unlimited installs make long-lived QA stacks natural.

Q9. Can we integrate a PIM/ERP?
Yes. The theme’s predictable markup and custom fields make mapping straightforward. Keep your connector in a small plugin so updates stay calm.

Q10. What about dealer locators and territory protection?
Use the locator pattern with radius or ZIP rules. For protected territories, nudge visitors toward the correct dealer with clear messaging and handoff links.

Q11. How do we present freight and install without scaring buyers?
Be specific and calm: pallet size, weight, liftgate need, stairs/elevator, and whether uncrating is available. Place this note near the price and CTA, not buried.

Q12. Can we run a private project portal for a design-build client?
Yes. Clone the site, lock it down, and let the client review models, documents, and RFQs in one place—easy under an unlimited-installs license.

Q13. Is the theme translation-ready and RTL-aware?
Yes. Text strings are prepared for localization, and styling accommodates right-to-left layouts.

Q14. How should we structure case studies for credibility?
Context (menu, volume, constraints) → the system specified → utility & install notes → measurable results (throughput, labor, energy) → one candid lesson.

Q15. Can we maintain a permanent design-system sandbox?
Yes. That’s one of the biggest practical advantages here—iterate on tokens and components forever without new license steps.

Final perspective

ChefGear – Commercial Kitchen & Restaurant Equipment WordPress Theme respects the way foodservice decisions actually happen: spec clarity first, freight and install honesty, and procurement flows that don’t pretend everything ships parcel. It’s quiet where it should be and helpful where it matters, from sticky spec bars to quote carts that capture site conditions without turning into a second RFP. The licensing model multiplies those strengths—unlimited installs, a one-time cost, full features from day one, and updates aligned with the official release—so manufacturers, dealers, and design-build teams can grow portfolios, expand territories, and serve operators without license logistics getting in the way.

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$8.00 One-time payment · Lifetime updates

Includes all Pro features
Unlimited sites · GPL-licensed
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Last Updated

November 7, 2025

Released