Refurb – Plumber, Handyman WordPress Theme

Refurb – Plumber, Handyman WordPress Theme (GPL-licensed Edition)
Unlimited sites. One-time cost. Full premium features. Updates aligned with the official release.
This edition of Refurb – Plumber, Handyman WordPress Theme is built for how trades businesses actually operate: multiple crews, service areas, emergency callouts, seasonal campaigns, and the need to test changes on staging before touching the main site. You can install Refurb on unlimited domains and environments—production, staging, client hand-offs, franchise microsites—without juggling activation seats or bumping into paywalled features. You still enjoy the complete premium experience and a release cadence that tracks the official version, so fixes and improvements land predictably while you focus on booking more jobs.
A straight-talk promise up front
Refurb removes two kinds of friction at once. For visitors, it makes choosing a trusted professional simple: clear services, honest pricing cues, proof that feels real, and a fast path to book. For your team, the licensing model gets out of the way: one payment, unlimited installations, every feature unlocked, and updates you can plan around. Whether you run a one-van operation or a multi-location service brand with plumbers, electricians, HVAC techs, and general handymen, this edition gives you a dependable web system—not just a pretty theme.
Product overview: made for trades that win on clarity
Homeowners and facilities managers don’t browse for long. They want to know what you fix, how soon you can come, what it tends to cost, and whether they can trust you. Refurb – Plumber, Handyman WordPress Theme is organized around that reality. The visual language is clean and no-nonsense: strong headings, generous spacing, and a hierarchy that leads the eye from problem → solution → proof → booking. Pages are opinionated where it matters (fast paths to “Get a Quote” or “Book Now”) and flexible where brand teams need freedom (service lists, pricing tables, technician bios, and galleries).
Use it for:
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Plumbing companies (repairs, installs, drain clearing, water heaters, leak detection)
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Handyman shops (carpentry, drywall, painting, small electrical, fixtures)
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Multi-trade firms (plumbing + HVAC + electrical under one roof)
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Franchise or multi-location networks with shared branding
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Emergency services with 24/7 dispatch and service-area logic
Why this GPL-licensed edition changes your workflow
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Unlimited domains & environments. Spin up a staging copy, build a franchise microsite, test a seasonal landing page, or maintain a private design-system sandbox—no seat counts to track.
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One-time purchase. Forecastable budgets for owners and agencies; no per-site renewals that grow as you expand.
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All features included from day one. Import demos, use every section, and ship—no “Pro-only” walls mid-build.
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Updates aligned with the official theme. Track upstream version numbers so you can schedule maintenance calmly.
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Freedom to modify. Child themes, template overrides, custom blocks/patterns; keep accessibility and performance improvements in your own codebase.
In plain language: you get the power of the premium theme with a licensing model that fits how service businesses actually grow.
What’s inside (you’ll actually use these)
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Starter sites for single-city contractor, multi-location brand, emergency service, and franchise directory.
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Hero variants with a direct promise (“Burst pipe? We’ll be there today.”), phone + CTA, and trust badges without clutter.
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Service catalogs with category → subservice flows (e.g., Plumbing → Water Heaters → Tankless).
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Pricing patterns that support “from” ranges, diagnostics fees, membership discounts, and seasonal promos.
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Service-area logic with map/ZIP search and honest arrival windows.
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Technician bios (photo, certifications, specialties) to humanize the brand.
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Before/after galleries and case snippets: problem → approach → result, written in normal language.
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Reviews & ratings with filters by service type and city.
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Quote & booking shells ready to connect to your favorite form/CRM or scheduling tool.
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Emergency ribbons (“24/7 Dispatch”) that can be toggled by location or campaign.
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Maintenance plan modules (bronze/silver/gold) with benefits outlined in a single glance.
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Blog & resources for homeowner guides, maintenance checklists, and seasonal reminders.
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Careers & recruiting pages that actually help you hire: role details, pay structure, routes, and training.
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Translation-ready strings and RTL-aware styling for multilingual service areas.
UX that follows a homeowner’s decision path
1) Understand the problem quickly
Refurb arranges your services in a way people actually think: Symptoms → Likely fixes → What we do on arrival → Typical costs. A short “Do this now” checklist (shut off water, photograph the issue) reduces panic and builds trust immediately.
2) Show proof, not hype
Real photos of real work beat stock images. The case snippet template nudges you to write short, useful stories: “Replaced 18-year-old 40-gal heater with high-efficiency 50-gal; reused vent with code update; total visit 2.5 hours.” It reads like a tech talking, not a brochure.
3) Book without friction
Sticky CTAs appear only after context; forms ask for essentials (name, phone, address, problem category, urgency) and explain what happens next: “Our dispatcher will text within 10 minutes during business hours.” If you prefer phone bookings, the header keeps a thumb-ready call button visible on mobile.
4) Reduce callbacks with clear expectations
Arrival windows, diagnostic fees, and after-hours surcharges are stated near the button, not buried. Micro-FAQs answer the top five anxieties: pricing, parts availability, payment methods, warranties, and cleanup. Fewer misunderstandings → better reviews.
Page patterns that convert for trades
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Home: promise + quick contact, three “choose your path” cards (Emergency, Book a Slot, Get a Quote), proof strip (rating, years in business, jobs completed), featured services, and a short “how a visit works” timeline.
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Services index: grid of services with one-line outcomes you can skim on a phone.
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Service detail: symptoms → what we do → what it costs (range or starting price) → proof photo → micro-FAQ → CTA.
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Pricing/Deals: transparent “from” prices with a short policy note; membership/plan boxes for predictability.
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Areas we serve: neighborhoods and ZIPs with arrival windows; separate pages per city if you run multiple locations.
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About & Team: licensed/insured statements, safety practices, training culture, and honest photos.
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Reviews: filterable by service type; short pull-quotes with street names or neighborhoods (no addresses).
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Resources/Blog: help your customer help themselves—how to find main shutoff, what to photograph before a call, seasonal prep checklists.
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Contact/Book: small form, call and text options, and “what happens after you submit.”
Design language: sturdy, readable, long-lived
Trades websites age quickly when the design is faddish. Refurb uses a rational type scale, sturdy spacing, and restrained color tokens so pages stay legible under real-world content: long service lists, policy copy, and dense FAQs. Buttons are obvious; iconography supports scanning without becoming a wall of pictograms. The look is professional without being corporate—exactly the tone you want when someone’s kitchen is full of water at 11 p.m.
Performance & SEO that hold up under real traffic
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Lean heroes and reserved media slots protect Largest Contentful Paint.
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Predictable DOM plays nicely with your optimizer stack (caching, minify, defer, lazy-load).
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Semantic headings and descriptive links improve crawl confidence and accessibility.
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Schema-friendly patterns (LocalBusiness, Service, FAQ, HowTo) if you choose to add structured data later.
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Mobile-first decisions put the phone button, quick contact, and service tiles within immediate reach.
Refurb doesn’t pretend to “optimize” away slow content choices; it nudges your team toward good habits that actually speed up the site.
Accessibility that doubles as customer service
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Readable defaults with comfortable line lengths for policy and troubleshooting text.
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Contrast-aware tokens and visible focus states for keyboard navigation.
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Descriptive links (“See drain clearing pricing”) instead of vague “Learn more.”
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Form labels & errors that explain clearly what to fix.
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Alt text prompts so gallery photos carry meaning for every visitor.
Accessible pages are easier to read, easier to trust, and more likely to convert—full stop.
Multi-location, franchise, and subcontractor rollouts
Growth often means many sites: a parent brand, city subsites, partner co-brands, and seasonal landing pages. Refurb supports a network of properties with shared tokens (colors, type, spacing) so everything feels related, while local teams publish their own services, pricing, and hours. The GPL-licensed model makes this practical: keep permanent staging, training sandboxes, and regional microsites online without procurement drama.
Working with editors and builders
Prefer the native Block Editor? Refurb’s spacing and grid logic behave out of the box. Prefer a visual builder? The baseline CSS avoids destructive resets, so sections remain tidy.
Useful child-theme additions you can keep forever:
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Diagnostic fee notices and arrival window blocks you can drop near any CTA.
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Rate cards with starting prices and small policy footnotes.
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Service-area chips with ZIP/borough filters.
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Membership plan ribbons (Priority scheduling, annual inspection, discount on parts).
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Emergency banner that auto-disables during business hours if you want.
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Technician credential badges (licensed, bonded, certified).
Content strategy that earns calls (and fewer disputes)
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Lead with outcomes, not adjectives. “Hot water today” explains more than “premium plumbing solutions.”
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Say prices plainly. If you post ranges, add what changes the price—access, parts, time of day.
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Explain the visit. A 4-step diagram—diagnose → quote → approve → fix—calms nerves.
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Show your math. Example line items build trust and cut back-and-forth on the phone.
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Publish short, practical guides. “Where’s the main shutoff?” is content your dispatcher will send every week.
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Handle objections in the open. After-hours rates, warranty limits, cleanup policy—plain language beats surprises.
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Use photos you own. Real vans, real people, real jobs. It reads as honest because it is.
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Respect privacy. Blur house numbers and plates; ask before posting faces.
Setup & launch checklist
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Install Refurb on a staging site.
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Import the starter closest to your model: single-city, multi-location, emergency-first, or franchise.
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Set design tokens—brand colors, type, spacing, radius—once; they cascade everywhere.
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Draft core pages: Home, Services index, at least 8–12 key service pages, Pricing/Plans, Areas we serve, Reviews, About/Team, Resources, Contact/Book.
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Wire conversion paths: sticky “Book Now” after context, small “Call now” on mobile, and short forms with a promise on response times.
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Add service-area logic: neighborhoods/ZIPs + arrival windows; duplicate and localize copy per city if needed.
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Load proof: before/after gallery, 6–10 genuine reviews with specifics, and 3 short case snippets.
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State policies clearly: diagnostic fee, warranty, after-hours surcharge, payment methods.
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Review accessibility: alt text, descriptive links, focus order, labels, error messages.
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Tune performance: compress images, reserve space for galleries, defer non-critical scripts.
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Pilot for two weeks; log every pre-booking question and answer it on the page that would have helped.
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Roll out to production; cloning to additional cities and franchises is trivial under this license.
Day-to-day operating playbook
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Seasonal agility: swap the home hero for “frozen pipe prevention” or “summer outdoor spigots.”
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Promo sanity: keep a single promo-bar source of truth; auto-expire codes to avoid manual cleanup.
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AOV lift: place maintenance plan ribbons near high-ticket services and at confirmation.
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Quality loop: publish one case snippet per week—tight, specific, useful. Link related services.
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Support hygiene: pin micro-FAQs next to CTAs on pages that cause the most phone questions.
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Hiring: treat careers like sales pages—what routes, what tools, what training, and why people stay.
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Crisis mode: a discreet notice bar for boil orders or storm impacts with a link to a current update page.
Security, privacy, and ethics—say it like a person
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Payment trust: show accepted methods near the booking decision; keep logos tasteful.
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Privacy in plain language: what you collect (contact/address), why (to dispatch), how long you keep it, and how to request deletion.
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Warranty clarity: parts vs. labor, time windows, and what voids coverage—short and honest.
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Photo consent: ask before posting; remove on request without argument.
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Safety: note background checks, shoe covers, and cleanup standards. This is customer service, not marketing.
The GPL-licensed advantages, summarized
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Unlimited installations across production, staging, franchise subsites, and seasonal campaigns.
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One-time purchase that keeps budgets predictable as you expand.
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Full premium feature set available immediately—no upsells mid-build.
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Updates aligned with the official release so portfolios stay synchronized.
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Customization freedom to keep accessibility and performance improvements in your own code forever.
It’s not just a theme. It’s a calmer way to run the web part of your service business.
Frequently Asked Questions
Q1. What’s different about this GPL-licensed edition of Refurb – Plumber, Handyman WordPress Theme?
Functionally you get the complete premium experience. The difference is freedom from per-domain activations: install on unlimited sites and environments, keep a permanent staging sandbox, and ship franchise microsites without managing license seats.
Q2. Do we still receive updates?
Yes. Releases track the official version numbers so features and security fixes arrive in step. Test on staging first, then roll out—your environments aren’t tied to activations.
Q3. Is anything locked behind an additional “Pro” wall?
No. All premium sections and demo imports are available after installation. There are no mid-build upsell prompts.
Q4. Can we customize templates for services, pricing, and booking forms?
Absolutely. Create a child theme to override templates, add reusable diagnostic fee and arrival window partials, and wire forms to your CRM or scheduling tool.
Q5. Will we ever be asked for a license key to unlock features?
No. Move freely between development, staging, and production without activation prompts.
Q6. Can this support multiple locations and service areas?
Yes. Use city pages, service-area chips, and shared design tokens to keep brand coherence while local teams manage hours, promos, and crews.
Q7. How should we display pricing without boxing ourselves in?
Post “from” ranges with plain-language notes on what changes price (access, parts, time of day). Add example line items on popular services; it reduces haggling and surprises.
Q8. Does the theme handle long policy and warranty pages gracefully?
Yes. Typography and spacing are tuned for dense content. Use accordions for secondary details while keeping the essentials visible.
Q9. How do we keep performance strong with a photo-heavy gallery?
Export sensible sizes, prefer modern formats, reserve space for images to avoid layout shift, and keep the hero lean. The theme’s DOM stays predictable for cache and defer strategies.
Q10. Can we keep a permanent design-system sandbox?
Yes. That’s one of the biggest practical advantages of this licensing model—iterate on tokens and components in a sandbox and promote winners to production calmly.
Q11. Does Refurb play nicely with both the native editor and visual builders?
Yes. The CSS baseline avoids heavy resets so native blocks and builder widgets can live together without layout fights.
Q12. What’s the best way to encourage memberships or maintenance plans?
Place a concise benefit list and price near high-ticket services and on the confirmation page. Keep the pitch honest: priority scheduling, annual inspection, discount on parts.
Q13. Will updates break our child theme customizations?
Review template diffs as with any WordPress site. Because you can maintain long-lived staging, QA is straightforward before pushing live.
Q14. Can we run separate microsites for seasonal campaigns (e.g., frozen pipes, spring checkups)?
Yes. Clone the core, swap heroes and a few service tiles, and publish. Unlimited installs make short-lived campaigns practical without extra cost.
Q15. Is the theme translation-ready and suitable for RTL?
Yes. Strings are prepared for localization, and styling accommodates right-to-left layouts where required.
Final take
Refurb – Plumber, Handyman WordPress Theme respects the moments your customers are actually in: a leak at midnight, a bathroom mid-renovation, a “can someone come today?” panic. It presents services clearly, sets expectations before the phone rings, and routes visitors into a booking or quote with minimal friction. The GPL-licensed model multiplies those strengths with unlimited installs, a one-time cost, full features from day one, and updates aligned with the official release. If your roadmap includes multi-city expansion, franchise partners, seasonal campaigns, and continuous improvement, Refurb gives you a sturdy, conversion-ready base you can rely on while you do the work that actually pays the bills.
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