Propella – Real Estate CRM (Buy, Sell, Rent, Mortgage) to Manage Leads & Close Deals.

Transform Your Real Estate Business with a Smarter CRM

Are you juggling leads in spreadsheets, contacts on sticky notes, and deal statuses in your head? It’s time to stop the chaos and start closing more deals. Introducing Propella – Real Estate CRM (Buy, Sell, Rent, Mortgage) to Manage Leads & Close Deals., the all-in-one client and deal management system built directly into your WordPress dashboard.

This powerful plugin is not just another contact list. It’s a complete operational hub designed specifically for the fast-paced world of real estate. Propella centralizes your leads, organizes your contacts, visualizes your sales pipeline, and automates your follow-ups, giving you back the time to focus on what you do best: building relationships and closing deals.

Finally, you can manage every aspect of your business—from initial lead capture to the final signature—without ever leaving your website. Say goodbye to expensive, complicated, and disconnected software.

Key Features of Propella Real Estate CRM

Propella is packed with features designed to streamline your workflow and boost your productivity. Here’s what makes it the go-to CRM for savvy real estate professionals:

• Comprehensive Lead Management: Capture leads from any source, including your website forms, and assign them to agents automatically. Track every interaction and never let a hot lead go cold.
• Visual Deal Pipelines: Use intuitive Kanban boards to visualize your entire sales process for buying, selling, renting, and even mortgage applications. Drag and drop deals from one stage to the next.
• All-in-One Versatility: Unlike other CRMs, Propella is built to handle the full spectrum of real estate transactions. Manage sales, rentals, and mortgage processes within a single, unified system.
• 360-Degree Contact Management: Keep detailed records of clients, prospects, agents, and other stakeholders. Log calls, emails, and meetings to have a complete history at your fingertips.
• Integrated Task & Calendar Management: Schedule appointments, set reminders for follow-ups, and manage your daily tasks directly within the CRM. Sync with your calendar to stay organized.
• Insightful Analytics & Reporting: Generate powerful reports on lead sources, deal conversion rates, and agent performance. Make data-driven decisions to grow your business.
• Built for WordPress: Propella is a native WordPress plugin, ensuring seamless integration with your existing website and a familiar user interface.

A Deeper Dive into Propella’s Core Strengths

Let’s explore the three game-changing features that set Propella CRM apart from the competition and make it an indispensable tool for your real estate agency.

Master Your Leads from Capture to Conversion

Your business lives and dies by its leads. Propella gives you a powerful lead management system to ensure no opportunity is wasted. You can automatically capture inquiries from your website’s contact forms and have them appear instantly in your CRM dashboard.

From there, you can qualify the lead, assign it to a specific agent, and track its status. Add notes, schedule follow-up tasks, and categorize leads based on their potential. This systematic approach transforms random inquiries into a predictable sales funnel.

Visualize Your Sales with a Dynamic Deal Pipeline

Spreadsheets can’t give you clarity. Propella’s visual deal pipeline can. Using a modern Kanban-style board, you can see every single deal your team is working on, neatly organized by its current stage.

Create custom stages that match your exact workflow, such as “New Inquiry,” “Property Viewing,” “Offer Made,” and “Closed.” Simply drag a deal card to the next column as it progresses. This high-level overview helps you identify bottlenecks, forecast revenue, and ensure every deal is moving forward efficiently.

A True All-in-One Hub for Sales, Rentals, and Mortgages

The real estate market is diverse, and your CRM should be too. Propella is uniquely designed to manage four distinct business verticals: Buying, Selling, Renting, and Mortgages. Each vertical gets its own dedicated pipeline and management tools.

This means you can manage a property sale, a rental application, and a mortgage lead simultaneously, all within the same system but without getting them mixed up. This versatility makes Propella the perfect solution for full-service brokerages, property managers, and mortgage advisors alike.

Who is Propella CRM For?

Propella is engineered for anyone in the real estate industry who wants to work smarter, not harder. It’s the perfect fit for:

• Individual Real Estate Agents: Organize your personal client base, manage your deals, and stay on top of your schedule to close more sales.
• Real Estate Brokerages & Teams: Provide your entire team with a unified system to manage leads, collaborate on deals, and track overall agency performance.
• Property Managers: Streamline the rental process by managing tenant leads, tracking applications, and organizing rental property information.
• Mortgage Brokers & Advisors: Guide clients through the complex mortgage process with a dedicated pipeline, keeping track of every document and deadline.
• Real Estate Developers: Manage inquiries for new projects, track potential buyers from interest to purchase, and analyze marketing campaign effectiveness.

Why Choose This Version of Propella CRM?

You have choices when it comes to software. Here’s why our offering provides the best value for your business.

Unbeatable Price for Premium Power

High-end CRM software often comes with high-end recurring subscription fees. We offer the complete Propella – Real Estate CRM plugin at a fraction of the cost. You get all the powerful features and functionality without the financial burden, allowing you to invest more back into your business.

The Freedom to Use and Grow

Our products are distributed under the GPL license, which gives you incredible freedom. You can use Propella on a single personal site or across multiple client websites without purchasing additional licenses. This is perfect for agencies building sites for multiple real estate agents or brokerages. You get safe, verified, and original code with the liberty to use it as you see fit.

Frequently Asked Questions about Propella Real Estate CRM

Does Propella CRM integrate with my existing WordPress contact form plugin?

Propella is designed to be flexible. While it has its own lead capture capabilities, it works well alongside popular form plugins like Contact Form 7, WPForms, and Gravity Forms. You can easily set up your forms to feed leads directly into the CRM, ensuring a seamless workflow.

Can I import my existing contacts and leads from a CSV file?

Yes, absolutely. Propella includes an import/export feature that allows you to upload existing contacts and other data from a CSV file. This makes migrating from an old spreadsheet or another CRM system straightforward and painless.

Is the deal pipeline customizable for my agency’s specific sales stages?

Definitely. The Kanban-style deal pipelines are fully customizable. You can rename, reorder, add, or delete stages for each pipeline (Buy, Sell, Rent, Mortgage) to perfectly match the unique processes your agency follows.

How does the user role management work for agents and admins?

Propella comes with built-in user roles. An ‘Admin’ has full access to all data, settings, and reports, perfect for a brokerage owner or manager. The ‘Agent’ role has more limited access, typically only seeing the leads and deals assigned to them, ensuring data privacy and focus.

Will I receive updates for Propella – Real Estate CRM?

Yes. When you purchase from us, you get access to future updates as they are released by the original developer. We provide you with the latest version of the authentic plugin, ensuring you benefit from new features and security enhancements.

Is the software safe to use on my website?

Absolutely. We provide the original, untouched code directly from the developer. The files are scanned and verified to be free from malware or any malicious code. You can use it with confidence, knowing your website’s security is intact.

Can I use this CRM on multiple client websites?

Yes. Thanks to the General Public License (GPL), you have the freedom to install and use the plugin on as many websites as you need. This provides incredible value for developers and agencies managing multiple real estate client sites.